Ice Cup Becomes Young People's "New Favorite"

In the summer, a glass of cold drink seems to be the "holy water" in the hands of migrant workers ". Jasmine tea, Wangzai milk and ice cup match, a cup of jasmine milk green is ready in an instant ...... Summer heat relief artifact in addition to traditional ice cream, a variety of fancy special made with ice cup also began to emerge. Transparent plastic ice cups filled with edible ice cubes have become "fashion items" in convenience stores. Because they are compatible with tea, juice, coffee, etc., they can quickly make ice drinks of various flavors and become the "new favorite" of young people ". Recently, the reporter visited the provincial capital and found that the ice cup is very popular and has become a hot summer item.
Ice Cup Occupies C of Convenience Store
Ice cups already have a place in the freezers of major chain convenience stores. On the afternoon of July 5, the reporter saw in the freezers of many convenience stores such as Rosen and neighboring stores that different brands of ice cups were sold in the store. The common specifications were basically 160 grams, and the prices ranged from 3 to 5 yuan.
"At present, the supply of ice cups is in short supply. Because of the exchange activities, Nongfu Mountain Spring Ice Cup is the best selling ice cup in the store at present. Recently, it is often out of stock and it will take several days to replenish the goods." At a chain convenience store at the intersection of Qianshan Road and Gaohe East Road, the reporter noticed that the activity of "buying drinks or beer plus 1.99 yuan for an ice cup" was posted in a conspicuous position. The clerk said that every day customers come into the store and ask if there is an ice cup. Many young customers buy soda and soda in the store and pour it directly into the ice cup to drink, or make a cup of ice drink to relieve summer heat and quench thirst with different tea and coffee drinks.
Reporters found that the current ice cup sales channels to convenience stores. Consumers can "one-stop" purchase all the materials of ice cup DIY, and drink a "special cold drink" made by themselves in the shortest time ". The reporter randomly bought an ice cup filled with ice cubes. The outer package showed that the ingredients of the product were only drinking water, with a shelf life of 12 months, and marked with food production license number, product standard and other information. In addition to the original ice cups, ice cups with different flavors such as lemon or ice pucks dedicated to bartending are also popular, and brands have launched large packages of "edible ice packs".
Many convenience store clerks said that the sales of ice cups are now very good. "Many people who work in nearby office buildings will stop by to buy them, and there are many online take-out lists." When consumers buy ice cups, they will choose 1 to 2 drinks to check out together, which virtually drives the sales growth of other series of products, such as fruit juice and sparkling water. "The commute time is tight in the morning. It is very convenient to buy drinks and ice cups directly in convenience stores. The price is cheaper than that in coffee shops and milk tea shops." Consumer Feifei told reporters that even if the temperature is high in summer, even if the beverage just taken out of the freezer will not be iced for a while, it is better to buy an ice cup to pour the beverage into it, and the experience of relieving summer heat and drinking ice at any time will double instantly.
"Ice cup drink" fancy blending homemade cold drink
"I used an ice cup, soda bubble water, coffee concentrate and orange juice to manually combine it. I perfectly carved the Ruixing orange kumquat bubble ice American style. The taste was as good as what the store made, and it only cost half the money." After 00, Yuduo prefers to wake up sleepy self at 3 pm with a cup of ice coffee. She tried various fancy blending methods with ice cups to make her favorite flavors, such as water soluble C100 lemon flavor plus Yangleduo, Yuanqi Forest plus Yangleduo, Nestle coffee plus coconut juice, jasmine tea thickened coconut milk coffee liquid, oolong tea plus grapefruit juice, etc. The taste is very similar to the hot-selling tea brands on the market, but the cost performance is much higher.
"It used to cost more than 30 yuan to buy Starbucks for afternoon coffee, but then it was downgraded to 9.9 to buy Ruixing, and now you can get a cup of ice American that also brings coolness and satisfaction for less than 5 yuan" ...... On social platforms, various ice cups to drink money-saving DIY guide tutorials are dazzling. A cup of ice cup, any with their favorite drinks, you can easily bring up a variety of flavors of drinks, grape lemon, peach peach Yangleduo, bubble ice orange, coconut milk oolong, etc. The experience of homemade drinks in ice cups is not only more cost-effective than that in tea shops, but also gives life some emotional rituals. Consumption is degraded but the quality of life is degraded, which can hold the psychology of young people.
From coffee to tea to all kinds of soft drinks, ice cups are widely used to cool all kinds of drinks. In addition to occupying the C position of convenience stores, the sales volume of ice cups on the take-out platform has also gone up all the way. Many stores sell more than 100 cups a month, and the price is more cost-effective than offline. Why do consumers like convenience store ice cups so much? "Ordinary ice cubes frozen at home melt faster, the ice in the ice cup is stronger, less likely to melt, and the ice cooling effect is better." Consumer Xiao Li told reporters that drinking drinks frequently in summer, buying a cup of ice to make drinks that are more in line with personal tastes and preferences is also more fun to make.
Although homemade ice cubes may seem simple, for young people, the immediate demand for ice cubes during busy workday scenes, especially when approaching work places, makes convenience store ice cups the best choice. The reporter noticed in the interview that ice cup merchants focused their retail scenes on convenience stores, thus satisfying young consumer groups to pursue an efficient and quality lifestyle.
Ice cups will appear in more consumption scenes
The popularity of ice cups has undoubtedly become a fresh wind in the summer beverage market. Looking at it alone, it doesn't seem to have much attraction, but if it is cleverly combined with the best "CP" drink, it can create unexpected surprises. This model was first popular in Japan and South Korea, and the bundling of drinks and ice cups was quickly popular and deeply loved by consumers. Nowadays, the demand of local consumers for iced drinks is also increasing. The "hand in hand" between the convenience store and the ice cup brand allows consumers to enjoy an ice experience similar to a coffee shop or tea shop at a relatively low price. As consumption scenes such as supper and barbecue have become an indispensable part of more young people, ice cups have long become a necessity in summer.
When people want to prepare different drinks at any time, ice cup DIY can meet their pursuit of personalized expression needs, but also a unique experience and social sharing opportunities. "Tired of drinking the traditional taste of drinks, to a different collision" is the consumption purpose of many ice cup audiences. In the eyes of merchants, the emergence of ice cups is not a flash in the pan. In the future, ice cups will appear in more consumption scenes as "drink partners.
However, according to the reporter's local visits, the ice cup market is still in its initial stage. Affected by eating habits, apart from summer, whether the ice cup can retain consumers in the other three seasons remains to be tested. In addition, the sale of ice cups on the market relies more on mixing and matching with existing drinks. If companies can highlight the uniqueness of their ice cups, develop more new flavors, and meet the diverse needs of the market, they will attract more potential consumers.
In addition, industry insiders pointed out that since my country has not yet issued mandatory national standards for edible ice, food safety is also an issue that consumers need to care about when buying ice cups. The reporter learned that edible ice is a frozen drink made from drinking water through sterilization, injection molding, freezing, demoulding, packaging and other processes. There are different standards for ice cups on the market. Among them, most pure water ice cups implement the "Frozen Beverage Edible Ice Industry Standard", and some flavored ice cups implement the "Food Safety National Standard Frozen Beverage and Production Materials". Consumers are advised to purchase through formal channels.